The democratisation of cycling
Optimum ergonomics and cycling pleasure for ALL.
That is the Smartfit mission.
The history of Smartfit is a perfect example of how science can provide insights that benefits all people. Today, with our technologies and systems, we are able to put everyone on the bike of their dreams.
In the specialist magazine for cycling culture 'Rouleur', you can find out together with our founder Björn how this success story came about.
Rouleur Magazin
- Nr. 126
- Autor: James Witts
The democratisation of cycling
Bike-fitting innovator Smartfit is on a mission to democratise cycling, by giving riders a way to find their perfect bike size, and in doing so making cycling a joy for everybody
Rouleur
Magazin No 126
Smartfit is arguably the most important cycle brand you’ve never heard of. Bought a Merida online? You’ve used Smartfit. A Scott? You’ve used Smartfit. We could go on. The German-based company is leading a bike-fitting revolution around the world. And you didn’t even know.
Rouleur
Magazin No 126
"We need to welcome new people into cycling and this starts with sizing,” says Björn Stapelfeldt [founder of Smartfit]. “We are active in 45 countries and have collected more than 10 million data sets. It guarantees riders of all levels and experience buy the right bike."
Rouleur
Magazin No 126
Get the full article
Rouleur Nr. 126- Smartfit - The democratisation of cycling
Rouleur 126- Smartfit - the democratisation of cycling.pdf — 223.5KB